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REV / Marketing - Communications & PREmployee-Facing

Media Outreach Agent

PR Outreach Specialist
Operational

"Identifies relevant journalists/analysts and drafts personalised pitches."

Pipeline Health

Model DriftNegligible
Success Rate99.4%
Latency120ms
Cost/Op$0.002

Strategic Objectives

  • Build media relations
  • Secure analyst mentions

Key Result Indicators (KPIs)

Target KPIResponse rate from journalists
Target KPIAnalyst report inclusion

Input/Output Pipeline

Modular Inputs

MuckRack/Cision dataDraft articles
Processing Layer

Self-optimizing transformer pipeline with RAG capabilities and cross-departmental data access.

Defined Outputs

Personalized pitch emailsMedia list

Collaboration Matrix

PR Team
Legal